Visual Narrative is an award-winning verbal identity, brand naming and brand narrative practice focused on creating wonderfully memorable, and distinctive brand names, compelling brand voice and verbal identity that help to conjure a visual image, intrinsic understanding and leave a lasting impression.
Just to name a few
Benjamin Moore Aura Premium Paint
A whole new brand of paint with new technology and designed to create a mood and feeling in a home, an Aura. The project included naming 400 paint colors that evoke memory and feeling.
Haggar Golfwear
The founder of Haggar was a visionary man, but few knew him as Joseph Marion. As homage to his contribution to his values and vision, Joseph Marion reclaims the dignity and classic style of the game. Wrap up 18 holes and easily look dashing for dinner at the club.
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U.S. Navy/Navy Exchange Dept Stores
A tribute to the tradition of “spinning yarns,” Y&S is a modern way to tell your own story.This women’s line developed for the U.S. Navy respects the spirited individuality of women who weave together land and sea, love and life and duty to her country and herself.
Boundary Water Brands
Part of the initial team working on branding for this start-up, all-natural soda with uniquely distinct flavor profiles. Joia makes any occasion feel celebratory and festive. The brand has expanded into premium premixed cocktails.
U.S. Navy/Navy Exchange Dept Stores
The U.S. Navy has a diamond brand called navy Star. This was a line extension with the same quality as Navy Star yet made for life's real moments. Created to elevate the everyday, this brand was priced to be accessible for, well, every day. From milestones like graduating flight school to your first kiss with the love of your life, now you could celebrate the simple, powerful life moments... just because.
Volvo Automotive
To add value and experience for owners, we developed a customer engagement program. Because the number 26 represents iron on the table of elements and Volvo's logo is the symbol for iron, we connected the brand Volvo 26 to their legendary strength and iron heritage.
U.S. Navy/Navy Exchange Dept Stores
A new baby brand for the U.S. Navy. A wanderling is a wanderer in training, and this new infant and toddler apparel brand stands up to unimaginable little adventures as these curious little humans wander off to explore. The name, identity and creative expression capture the silly antics and humorous expressions in their endless quest to discover what's out there by wandering around.
HOW Employee Branding
To drive employee engagement and improve customer satisfaction, THD "HOW" was a cross-training program around building product know-how and how to handle customers. Employees could earn more when cross-trained using a master/apprentice system. This program has been very successful.
Boom Cotton by Cindy Joseph
Cindy Joseph was a photo shoot make-up artist who became famous after being discovered by Dolce & Gabbana at 49. In her 60s, she founded a clean cosmetic brand based on organic bee honey, called Boom. Cindy launched the "pro-age" revolution to embrace our age. I worked with Cindy, a very dear friend, on her mega-brand and helped with product names. Cindy passed away 2 year ago; her legacy endures. Brand Writer: Raye Ebensteiner
U.S. Navy/Navy Exchange Dept Stores
This brand tells the story of kids who travel the world with their Naval service parents, proudly and valiantly... but are still "just kids" with the desire to have the freedom to be kids. Liberty & Valor recognizes their commitment to their parents, their lives as traveling kids and how the Navy appreciates the next generation.
British Airways One Program
British Airways One was an entirely new approach to customer experience, giving a rich experience, through a personal web portal. This revolutionary, customised rewards programme created by you with your own web page, bucket list travel goals, preferences and ideas and pricing thresholds for trips. The system would learn your behavior and wants, and over time, suggest fares and activities that were suited to you.
Carlson Hotels Worldwide
A brand for the guest program across all Carlson properties (Radisson, Park Plaza, Park Inns, Country Inns & Suites) worldwide. No matter where you stayed, this brand drove a consistent level of service and expectation for guests to feel welcomed to the country, the culture and the hotel.
The Ordinary Skincare
A rebrand concept to move The Ordinary away from a clinical, sterile voice to a contemporary, honest and connected one. We keep it real, keep it clean and keep it honest. Not just the ingredients, but in the way we talk about our natural beauty, you know, the one we were born with. We're not perfect. Sometimes the fries we ate, the party we stayed too long, the toxins we breathe daily and stress from our ex causes skin to react negatively. We're here to help cleanse the nasties, nurture your natural beauty and reintroduce you to you.
Branding Writer: Raye Ebensteiner
U.S. Navy/Navy Exchange Dept Stores
Navy tradition is that the ring of the eight bell signals the end of a watch...8 bells and all's well. This casual menswear brand is for off-duty fun and relaxation. The brand has a balance of duty and liberation and intuitively every service person knows that when their watch ends, they are free to follow their own passions their own way.
Infinity Replacement Windows by Marvin
Made of a fiberglass wood composite on the outside and wood clad on the inside, these windows were destined for greatness. Beyond a beautiful look, they're hearty, able to put up with swings in temps and outlast any other replacement window, thus Infinity.
